Jamo successfully hosted its Global Distributor Summit 2025, marking a pivotal moment in the company’s global repositioning efforts. The event brought together international distribution partners and company executives to unveil Jamo’s refreshed brand identity, strategic direction, and long-term product roadmap.
The summit opened with a warm and engaging welcome from Xiaodong Yang and Thomas Li, who set a lighthearted yet purposeful tone for the afternoon.
Chief Design Officer Kim Michel introduced Jamo’s renewed brand vision in his keynote: “Craft sound that inspires a new generation of music lovers.” His presentation emphasized that great sound should not only be heard, but felt as part of everyday life—accessible, meaningful, and beautifully designed. At the heart of this vision is the belief that technology and design should integrate seamlessly—enhancing life, not interrupting it.
Chief Operating Officer Jones Cai presented the sales and marketing strategy designed to support the upcoming product lines. He also outlined tailored support initiatives for distributor partners, aimed at strengthening retail presence and improving sell-through effectiveness.
In the latter part of the summit, Chief Product Officer Guillaume Sirami outlined Jamo’s comprehensive product roadmap for 2026 to 2028, positioning the brand for growth through design innovation, acoustic excellence, and category diversification. Key highlights include the Concert Series, which embodies the brand's core values, and the HYGGE Series, showcasing Danish-inspired simplicity and effortless connectivity. In addition, the roadmap builds on the brand's strength in integrated audio, with a focus on expanding into the mobility category and living spaces. Grounded in its Danish design heritage, the long-term vision is to create thoughtful, seamless solutions that feel at home wherever listening takes place.
The summit provided an open and energizing environment for dialogue, with distributors actively engaging in discussions, offering feedback, and exchanging ideas with Jamo’s leadership team—reflecting a shared enthusiasm for the brand’s renewed direction.
As Jamo embarks on its next chapter, the outcomes of the Global Distributor Summit 2025 reflect a bold step forward in strengthening its brand equity and global presence. The company will continue to work closely with partners worldwide to deliver design-driven, high-performance audio solutions for the modern consumer.