These basic rules set the standards by which we will be able to achieve and maintain the clarity and effectiveness of our corporate visual identity. It is of the utmost importance that these rules and standards are adhered to and applied consistently. This is the responsibility of everyone involved in the presentation of Jamo. Your help is essential in achieving that goal it´s our Jamo!

If you have any questions or problems using the following guidelines please do not hesitate to contact:
Steen Michaelsen at SMI@jamo.com or Jill Escol at jill.escol@klipsch.com

The Jamo logo has been created especially for Jamo. It has a special aluminum effect and may not be reproduced, altered or colored in any other way than it is presented below. The logo can be downloaded from http://klipsch.brandbank.dk/Login.aspx?u=D00001&anon=true or by contacting your Jamo marketing contact. The standard logo is used when working or printing in color.
The Jamo name and logo are protected by law. Therefore, the registered trademark symbol (®) should be used whenever possible, especially in external communication. Pantone 877CV is used to create the aluminum-like surface.

 

The black and white Jamo logo below should be used in black and white productions. In certain circumstances in which it is not possible to use the standard Jamo logo in color or in black and white, e.g., in serigraphy: packaging, signs, the logo is to be reproduced in 100% black or 30% black. When using the logo in just one colour you should always use the logo without outline.

The pay-off may only be reproduced in black or white, depending upon the background.
General guidelines for use of the pay-off : Basically, the logo with pay-off is used always and on all communication with our stakeholders. The logo without pay-off can be used on products and outdoors, i.e., on facades, vehicles, flags and outdoor signs.

No individual attempts should be made to place the pay-off in relation to the logo. Rather, the offi cial Logo with pay-off should be used. The Logo with pay-off can be downloaded from http://klipsch.brandbank.dk or by contacting your Jamo marketing contact. The logo with pay-off is called Jamo logo DSD 4C.eps.

 

The aluminum effect makes the logo clearly visible on light as well as dark backgrounds. Here, it is especially important to ensure that the pay-off is clear in contrast to the background. The pay-off may therefore only be reproduced in white or black.

 

In order to achieve consistency in all communication from Jamo, use the black, white, metal and grey-tones listed below.
NCS colour codes are to be used for colour defi nition of ordinary paint only. A non-glossy paint is always to be used in connection with Jamo.

 

Jamo uses only one typeface in all printed communication, Myriad*. The two basic types are Myriad Roman and Myriad Bold. It is also possible to use italics. In special cases also Light, Medium and Heavy may be used.

You can request the Myriad fonts from a Jamo marketing contact or download it from our Brand Bank.

Please note that the Myriad typeface is only to be used when making Jamo communication materials.